Colorly Optimus is Itely Hair Fashion’s most advanced permanent colour for the professional stylist and ingredient savvy modern client. A colour that harnesses plant power with bond protection built in, has 0.2% ammonia and lowest possible PPD without comprimising on exceptional lasting colour results and incredible condition on the hair.
Beautiful light reflecting colours that give multi-dimensional and incredibly natural looking results on the hair, while still achieving 100% grey coverage.